I am sincerely exhausted with the shear volume of declarations crying that we are in a communication revolution. We are not.

For most of us the revolution is over. That's right. I am declaring the revolt over. I am not even sure I would actually grant it revolution status, as it happened so fast!

I'd say we experienced something more akin to a coup d'état. Amazingly, the entire country, if not the world, decided within a 3 year period that we are going to change our whole method of consuming information.

Move past the social media nonsense, and really see what has shifted. It's about social behavior. People who are riding the wave (most of the population) have connected, and continue to grow their connections, with like minds in a way that builds information groundswell faster than ever before.

The variety and speed at which information is evaluated, sorted and absorbed is faster than ever. Individuals expect their experience to be rich, entertaining and communal - and for once the technology is truly there.

It's hard to see who leads the new regime. In a lot of ways, it feels like mob rule with no clear leader. The only thing for sure is that things have changed, and we aren't going back to the good old days of stringent message control again.

Everyone has their anecdotal story about how "what they did 15 years ago doesn't work anymore." The statement itself is so 2 years ago! But I am watching one in particular.

If you wanted to get some popcorn and watch a show, the Toyota recall would be the one to watch. Huge brand equity. Phenomenally poor start off the line. Competitors, backed by government interests, out for blood. Nothing less than the US auto market on the line.

How will a company like this communicate in our post-revolutionary society? It's going to be a great case study someday.